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What is the matrix approach to departmentalization, and what are its main advantages?
Wilhelm Wundt
Considered the father of experimental psychology, he established the first psychology laboratory in Leipzig, Germany, in 1879.
John B. Watson
An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.
Brightness
The attribute of visual perception according to which an area appears to emit more or less light.
Mind Functions
Cognitive, affective, and conative processes and activities carried out by the brain, such as thinking, feeling, and willing.
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