Examlex
Briefly describe the perception process.
Sales Declining
A situation in which a company or product experiences a downward trend in sales figures over a certain period.
Profit Margin
A financial metric indicating the percentage of revenue that exceeds the cost of goods sold, reflecting the profitability of a company.
Marketing Expenditures
The total amount of money spent on activities aimed at promoting and selling a product or service.
Return on Marketing Investment
The profitability and efficiency of marketing efforts, measured by the revenue generated from marketing activities divided by the cost of those activities.
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