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Using rational persuasion is often not effective because most people do not have faith in facts and analysis.
Subordinates
Individuals who work under the direction and control of a superior in the hierarchy of an organization.
Social Power
Power used to create motivation or to accomplish group goals.
David McClelland
A psychologist known for his work on motivation theory, particularly the theory of Needs (Achievement, Power, and Affiliation).
Group Goals
Objectives set by a collective that guide its actions and efforts towards a common end.
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