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In the Computer Industry, IBM Is Trying to De-Emphasize Price

question 16

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In the computer industry, IBM is trying to de-emphasize price by promoting exceptional levels of service and support. This is an example of which generic business strategy?


Definitions:

Cancer

A broad group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body.

Performance-Based Pay

A compensation system where an employee's salary or wage is directly tied to their performance or productivity, often used to motivate and reward high achievement.

Customer Service Excellence

The consistent delivery of high-quality service that meets or exceeds customer expectations, contributing to customer satisfaction and loyalty.

Profitability

A financial metric that measures the degree to which a company or business activity generates income greater than its expenses and costs.

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