Aggregating Customers into Groups Based on Common Needs Is Referred

question 17

Multiple Choice

Aggregating customers into groups based on common needs is referred to as:

• A) target marketing.
• B) needs-based grouping.
• C) market segmentation.
• D) market implication.
• E) strategic marketing.

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Definitions:

Information-Processing Capability

Information-Processing Capability refers to the efficiency and effectiveness with which an organization can process, store, and retrieve information to make decisions, solve problems, and adapt to new situations.

Adaptive Organisations

Organizations that are able to change and evolve in response to changes in the market, technology, or external environment.

Growth Strategies

Growth strategies involve expansion of the organisation’s current operations.

Organic Designs

Organizational structures that are flexible, decentralized, and characterized by open communication channels.