In Which Type of Relationship Are Both the Physical Product

question 34

Multiple Choice

In which type of relationship are both the physical product and the sales force of secondary importance?

• A) a transactional relationship
• B) a consultative relationship
• C) an enterprise relationship
• D) both b and c above
• E) both a and b above

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Definitions:

Equity

The principle of fairness and impartiality, often referenced in contexts like finance, social justice, and law.

Norms

Shared guidelines or expectations within a society or group about how people should behave.

Significant Others

People whose views and attitudes are very important and worthy of consideration. The reflected views of a significant other have great influence on the individual’s self-concept and self-regulation.

Social Psychology

The scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.