As a Performance Metric Customer Lifetime Value (CLV) Is

question 32

Multiple Choice

As a performance metric Customer Lifetime Value (CLV) is:?

• A) based on historical sales.
• B) is consistent with a transactional sales perspective.
• C) forward or future oriented.
• D) is based on the next year's sales forecast.

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Definitions:

Hierarchical Models

Hierarchical models are structured frameworks or systems with levels of authority and organization, designed to streamline decision-making and operations.

Brand Strength

An assessment of the key attributes of a brand and its power in the market, including awareness, loyalty, and perception.

Marketing Mix Investments

Allocation of resources across the marketing mix elements—product, price, place, and promotion—to achieve marketing objectives.

Brand Heritage

Describes the legacy and history of a brand, contributing to its identity and consumer perception.