Paths for Increasing the Value of a Firm's Customer Base

question 12

Multiple Choice

Paths for increasing the value of a firm's customer base include which of the following?

• A) acquiring new customers
• B) reducing the turnover of existing customers
• C) charging higher prices
• D) both a and b above are true
• E) all the above are true.

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Definitions:

Benefit Reductions

The act of decreasing the amount or scope of the benefits (such as health insurance, retirement pensions) provided to employees by an employer.

Harassment

Behavior that is intimidating, hostile, or offensive to another person, often in the workplace or social setting.

Demotion

The act of lowering an employee's rank or position, usually as a disciplinary measure or due to organizational restructuring.

Discharge

The termination of an employee's job position by the employer, often for cause such as misconduct or poor performance.