As a Performance Metric Customer Lifetime Value (CLV) Is

question 32

Multiple Choice

As a performance metric Customer Lifetime Value (CLV) is:?

• A) based on historical sales.
• B) is consistent with a transactional sales perspective.
• C) forward or future oriented.
• D) is based on the next year's sales forecast.

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Definitions:

Low-Cost Strategy

A strategy that helps companies succeed through efficiencies and by reducing costs.

Growth Strategy

Approaches or plans implemented by a business or organization aimed at expanding its operations, increasing market share, or achieving higher revenues.

Profitable Growth

An increase in revenue that exceeds costs and expenses, resulting in a net gain for the business.

Financial Losses

The negative financial impact experienced by a business or individual when expenses surpass income or when assets depreciate in value.