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One of most serious problems with geographical organizations is that salespeople must sell the entire line, when they may not be equally knowledgeable about all product lines.
Arjun Appadurai
A prominent contemporary social theorist known for his work on globalization, focusing on the cultural dynamics of globalization such as the flow of media, ideas, and finance.
Cultural Hybrids
Entities or practices resulting from the blending of elements from different cultures.
George Ritzer
An American sociologist known for his work on consumer culture, globalization, and the concept of McDonaldization.
"Nonplaces"
Refers to spaces created for transitory purposes, such as airports and supermarkets, lacking significant identity or social interactions.
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