Examlex
To enhance product knowledge and teamwork among its new sales recruits, Whirlpool developed a program where all of the recruits would live together in a house (prior to being deployed in the field) to learn about the company's products by actually using them on a daily basis. This type of training can be classified as:
Needs and Wants
Fundamental human requirements and desires that drive consumption behavior, where needs are essential for survival and wants are additional desires.
Product Improvement
The process of making meaningful changes to a product to increase its usability, functionality or performance.
Production-oriented
describes an approach focused on the efficiency of producing goods, often at the expense of customer needs and preferences.
Sales-oriented
Focused primarily on achieving sales targets, often through aggressive marketing and promotional strategies, without necessarily prioritizing customer needs.
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