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Every salesperson knows how to handle rejection.
Consumer Surplus
The difference between what consumers are willing to pay and what they actually pay for a good or service.
Surplus II
An excess of supply over demand, leading to lower prices and potential inefficiencies in the market.
Equilibrium Quantity
At the market equilibrium price, the amount of goods or services available matches the amount that consumers want to buy.
Willingness to Pay
The maximum amount an individual is prepared to spend on a good or service, reflecting the value they derive from it.
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