According to Noriaki Kano's Classification of Customer Needs, _____ Are

question 35

Multiple Choice

According to Noriaki Kano's classification of customer needs, _____ are the needs that customers say they want.

• A) satisfiers
• B) dissatisfiers
• C) delighters
• D) exciters

---

Definitions:

Masters and Johnson

William Masters and Virginia Johnson were pioneers in the study of human sexuality, best known for their research in the mid-20th century that transformed understanding of sexual response and sexual disorders.

Feminist Theorists

are scholars who explore issues of gender inequality, women's rights, and the social constructs of gender from various feminist perspectives.

Gender Asymmetry

The unequal representation or treatment of different genders within societal, professional, or personal contexts.

Social Construction

The development by society of social categories, such as masculinity, femininity, heterosexuality, and homosexuality.