Examlex
In a functional structure, none of the organizational units have control over whole processes.
Mass Market
The mass market refers to a large, undifferentiated market of consumers with widely varied backgrounds who might be interested in purchasing similar products.
Digital Marketing Channels
Platforms or mediums used to promote products or services online, including social media, email, search engines, and websites.
Internet
A global network of computers providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.
Organizational Buyers
Entities such as businesses, governments, and institutions that purchase products or services for their own use, for production, or for resale.
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