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AB Distributors is a company that serves as a shipping intermediary for other companies. Its sales revenue has increased from the previous year. Jonathan, a sales manager at AB, says, "Since the company has increased its revenue, it is now more profitable." Which of the following, if true, would most strongly support Jonathan's contention?
Naturalistic Observation
A research method involving the systematic observation and recording of behavior in its natural context without intervention.
Double-Blind Procedure
An experimental technique where both the subjects and the researchers are unaware of who has been given a specific treatment, in order to avoid any prejudice.
Case Study
A research approach that investigates a topic or individual in depth over a specified period of time.
Group Size
The number of individuals present within a social group, which can influence the group's dynamics and interactions.
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