Many Companies Start as Niche Operations in Order to Get

question 74

Multiple Choice

Many companies start as niche operations in order to get a foothold against larger competitors and then grow into broader competitors. Enterprise Rent-A-Car began by building a network of neighborhood offices rather than competing with Hertz and Avis in airport locations. Enterprise is now a large car rental company. Which of the following is best supported by the statements above?

• A) The best path to long-term growth is to avoid confrontation with larger competitors for as long as possible.
• B) It is generally better to confront one established competitor at a time rather than many at once.
• C) Even when competing in a niche, a company should act in every respect as if it is targeting every market segment.
• D) The car rental industry is the best example for niche companies to consider when evaluating how to grow into prominence.
• E) A company's initial goals do not place limits on its long-term success.

---

Definitions:

Practical Experience

Hands-on experience gained through doing tasks related to one's field of study or profession, rather than theoretical knowledge.

Patient Advocate

An individual who provides support and guidance to patients, helping them navigate the healthcare system and making informed decisions about their care.

Dietician

A healthcare professional specializing in diet and nutrition, advising individuals on eating habits to promote health or manage diseases.

Diabetes

A chronic condition characterized by high levels of glucose in the blood due to insulin production issues or insulin function.