Which of the Following Is Correct with Regard to Price

question 301

Multiple Choice

Which of the following is correct with regard to price?

• A) It refers only to the actual amount of money that consumers pay for a product.
• B) It is generally the second-most important element in the marketing mix.
• C) In some cases, high prices will actually attract customers by implying that the product is unusually good.
• D) It is more important for industrial goods than it is for consumer goods.
• E) All of these

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