During the ________ Phase of the Consumer Buying Process, Marketers

question 119

Multiple Choice

During the ________ phase of the consumer buying process, marketers emphasize ________.

• A) buyers evaluate products after purchase; sales promotion
• B) buyers seek information; sales promotion
• C) consumers recognize the need to make a purchase; personal selling
• D) buyers compare competing products; advertising and public relations
• E) buyers purchase products; sales promotion

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Definitions:

Product Form

The specific physical or intangible attributes that distinguish one product from another.

Product Class

A broad category that groups products based on common characteristics, uses, or target market.

Variation

The differences or deviations in data, objects, or phenomena, which may be natural or a result of external influences.

Product Line

A range of related products offered by a single company to meet various customer needs.