Groups of People with Similar Wants and Needs That Can

question 181

Multiple Choice

Groups of people with similar wants and needs that can be expected to show interest in the same products are called

• A) customers.
• B) prospects.
• C) homogeneous segments.
• D) potential customers.
• E) target markets.

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Definitions:

Copyright Infringement

Illegally copying, distributing, or exploiting copyrighted works without the authorization of the copyright holder.

Social Networking Sites

Online platforms where users can connect, share, and communicate with friends and family.

Comics

Graphic medium in which images and text are used to convey a narrative, traditionally published in a series of panels.

Trademark Dilution

The weakening or diminishing of a famous trademark's distinctiveness or reputation due to its unauthorized use by others.