Burberry Is Repositioning Itself as a Global Luxury Brand, Such

question 232

Multiple Choice

Burberry is repositioning itself as a global luxury brand, such as Gucci and Louis Vuitton, a strategy that calls for luring fashion-conscious customers. This is an example of what type of market segmentation?

• A) Geographic
• B) Demographic
• C) Psychographic
• D) Product use
• E) Strategic

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Definitions:

Pollutants

Substances that contaminate air, water, or soil, potentially causing harm to human health, the environment, or property.

Trespass

Trespass is an unlawful intrusion or encroachment onto property owned or legally occupied by another, without permission or legal right.

Intentional Harm

The deliberate infliction of damage or injury on another person or their property.

Property

is any physical or intangible entity that is owned by an individual or collectively, subject to the rights and responsibilities of ownership.