Algoma Banners Set Up a Booth to Display Their Products

question 220

Multiple Choice

Algoma Banners set up a booth to display their products and to demonstrate products to customers who have a special interest in their product. Which sales promotion technique were they using?

• A) Coupons
• B) Premiums
• C) Contests
• D) Trade shows
• E) Point-of-sale displays

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Definitions:

Mixed Strains

In microbiology and virology, referring to infections or cultures that contain two or more genetic variants of the same pathogen.

High Mortality

A state or condition of having a high death rate, often caused by environmental factors, diseases, or other external pressures.

Hawthorne Studies

A series of investigations conducted in the 1920s and 1930s that highlighted the importance of social relations and employee attitudes in the workplace.

Western Electric Company

A historical telecommunications company that played a pivotal role in the development and manufacture of telephone and electrical equipment, notably conducting the Hawthorne Studies which had a foundational impact on organizational behavior studies.