Hostess Frito-Lay, the Maker of Doritos, Spent a Year Studying

question 234

True/False

Hostess Frito-Lay, the maker of Doritos, spent a year studying how to best reach its target market (teenagers). The researchers hung around shopping malls, schools, and fast-food outlets to watch teens. This is an example of primary data gathering.

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Definitions:

Norm

A standard or guideline that regulates behavior in a group, society, or culture.

In-crowd

A group of people who are considered fashionable or popular within a particular context or community.

Pet Peeve

A minor annoyance that an individual finds particularly irritating, far more than others may.

Text Message

A short message sent electronically, typically from one mobile phone to another.