What Is Market Segmentation and Why Is It Important

question 48

Essay

What is market segmentation and why is it important?

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Definitions:

Net Present Value

A valuation method that calculates the present value of all future cash flows of a project or investment, net of the initial investment cost.

Operating Cash Flows

Operating cash flows are the amounts of cash a company generates from its regular business operations, contrasting with cash flow from investing and financing activities.

Depreciated

The decrease in value of an asset over time, often due to wear, tear, or obsolescence.

Salvaged

Refers to assets that have been recovered, reused, or sold after being discarded or considered waste.