During the ________ Phase of the Consumer Buying Process, Marketers

question 264

Multiple Choice

During the ________ phase of the consumer buying process, marketers emphasize ________.

• A) buyers evaluate products after purchase; personal selling
• B) buyers seek information; sales promotion
• C) consumers recognize the need to make a purchase; advertising and publicity
• D) buyers compare competing products; advertising and public relations
• E) buyers purchase products; advertising

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Definitions:

Calcite

A common and widely distributed mineral consisting of calcium carbonate (CaCO3), important in the formation of limestone and marble.

Stalactite

A conical or cylindrical cave formation that hangs from the ceiling of a cave and is composed mostly of calcium carbonate.

Travertine

A variety of limestone that is commonly concentrically banded and porous.

Karst Topography

A landscape formed from the dissolution of soluble rocks such as limestone, characterized by sinkholes, caves, and underground drainage systems.