What Is an Advantage to the Firm When Using Trade

question 180

Multiple Choice

What is an advantage to the firm when using trade shows as a type of sales promotion?

• A) They are effective since the buyer comes to the seller.
• B) Coupons may be used to encourage customers to try new products.
• C) The displays serve to attract customer attention as they walk through a store.
• D) Free samples may be used to allow customers to try a product for a few days without any risk.
• E) Contests may increase sales by stimulating buyers' interest in a product.

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