Riverdale Inc

question 168

Multiple Choice

Riverdale Inc. is a multiplatform retailer that does business primarily through direct mail marketing. The company sells approximately 400 products including statues, die-cast vehicles, T-shirts, posters and lithographs, plush toys, and household decorative items. Riverdale management is exploring ways of improving its direct marketing mechanism. Which of the following, if true, would most weaken the argument for using email for direct mail marketing?

• A) Growth in the use of email for direct marketing is uncertain.
• B) Studies show that a large percentage of such emails go directly to customers' spam folders.
• C) Riverdale has traditionally used catalogues for its direct marketing efforts.
• D) Not everyone who has used this medium for direct marketing has been successful.
• E) Only interested customers will go through such messages in great detail.

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Definitions:

Internal Recruitment

The process of filling vacant job positions with existing employees from within the organization.

External Recruitment

The process of filling job vacancies within an organization by hiring individuals from outside the organization.

Campus Recruitment

The process by which companies visit educational institutions to recruit students and recent graduates directly into entry-level positions.

Selection Process

The series of steps taken by an organization to assess and choose candidates for employment.