Pricing New Products Is Usually a Choice Between Skimming and Penetration

question 169

True/False

Pricing new products is usually a choice between skimming and penetration.

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Definitions:

BCG Business Portfolio

A strategic planning tool that classifies a company's business units or products into four categories (Stars, Cash Cows, Question Marks, Dogs) based on market growth and market share.

SBUs

Strategic Business Units are distinct parts of a corporation that operate as separate entities or profit centers.

Quadrant B

Typically refers to a classification within a matrix or framework, which could vary by context but often relates to prioritizing tasks or strategic planning.

BCG Business Portfolio

A matrix developed by the Boston Consulting Group to evaluate the strategic position of a business's brand portfolio and its potential.