The Promotional Tool in Which a Salesperson Communicates One-On-One with Potential

question 224

Multiple Choice

The promotional tool in which a salesperson communicates one-on-one with potential customers is

• A) direct mail.
• B) personal selling.
• C) television.
• D) radio.
• E) magazines.

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Definitions:

Monopolistic Pricing

A pricing strategy used by companies with a dominant position in the market or exclusive control over a product or service, which allows them to set prices higher than in competitive markets.

Low Prices

A competitive pricing strategy where products or services are offered at a lower price than competitors to attract more customers.

Perceived Price

The customer's view of the value of a product or service, which may differ from its actual price, influenced by quality, brand, and other factors.

Overall Sacrifice

The total cost that a consumer perceives when purchasing a product or service, including money, time, and effort.