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Under what conditions is public opinion less likely to play a role in shaping government policy?
Trade Group
A coalition of businesses or professionals within a specific industry organized to collectively advocate for their common interests and goals.
Market
People with both the desire and the ability to buy a specific offering.
Competitive Set
A group of firms producing products or services that compete directly with each other in terms of features, benefits, and prices.
Product Grouping
The practice of organizing products in categories or collections based on similarities, purpose, or relevance to facilitate marketing, sales, and customer convenience.
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