Which of the Following Is an Example of the Availability

question 43

Multiple Choice

Which of the following is an example of the availability heuristic?

• A) People assume that John is not masculine because he is a nurse.
• B) Sam avoids going into the ocean because he can easily remember two recent shark attacks reported in the media.
• C) People assume that Andrea is not feminine because she likes to box.
• D) None of the examples provided illustrate the availability heuristic.

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Definitions:

Lexicographic Rule

A decision rule where choices are compared based on the most important attribute first, then the second most important, and so on, until a decision is made.

Heuristic

A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the product and a good experience with the brand.

Conjunctive Rule

A decision rule used in consumer behavior that entails choosing items that meet all of a predetermined set of criteria.