According to Hovland and Colleagues, a Measure Will Be Accepted

question 65

Multiple Choice

According to Hovland and colleagues, a measure will be accepted based on which three factors?

• A) Communicator, cogency, and audience
• B) Persuasiveness, content, and audience
• C) Communicator, content, and audience
• D) Persuasiveness, cogency, and salience

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Definitions:

Intrinsic Reward

A type of motivation driven by internal satisfaction rather than external rewards, like enjoying the process of learning.

Job Rotation

A method of employee development where individuals are moved through a variety of positions within an organization to gain exposure to different aspects of the business.

Fitting People

The process of ensuring that employees' skills, experiences, and personalities align well with their job roles and organizational culture.

Goal Setting

The process of identifying specific, measurable, achievable, relevant, and time-bound objectives that guide individuals or organizations.