Examlex
________ is a strategy adopted by management to maintain or slightly improve the amount of business that an SBU is generating.
Marginal Benefit
The increased happiness or advantage derived from the consumption of one more unit of a good or service.
Marginal Cost
The cost of producing one more unit of a good or service, often key to determining the optimal level of production.
Competitive Market
A market structure characterized by a large number of buyers and sellers, free entry and exit, and products that are similar enough to be considered substitutes.
Nonexcludable
A characteristic of a good or service that prevents individuals who have not paid for it from being easily excluded from its consumption or use.
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