Examlex
In which of the following grapevine patterns does information travel only to selected individuals?
Marketing Concept
A business philosophy that focuses on identifying and meeting the needs and desires of its customers through its product mix.
Consumer-oriented
A business philosophy that places the interests and satisfaction of the consumer at the forefront of decision-making and product development.
Society-oriented
An approach or philosophy that places the welfare of society and the community above individual interests.
Societal Marketing Concept
A marketing approach that considers not only the needs and wants of consumers but also the long-term interests of society, focusing on sustainability and ethical practices.
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