________ Refers to What a Firm Exists to Do,given a Particular

question 52

Multiple Choice

________ refers to what a firm exists to do,given a particular group of customers and customer needs.

• A)An operational plan
• B)A unique selling proposition
• C)An organizational purpose
• D)A long-term goal
• E)A vision statement

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Definitions:

Existence Needs

Basic human necessities including physiological and safety needs such as food, water, shelter, and security.

Physiological Needs

Basic physical requirements including air, water, food, shelter, and sleep, considered the first level of needs in Maslow's hierarchy.

Esteem Needs

Refer to the human desire for respect, self-esteem, and recognition from others, forming one of the higher levels in Maslow's hierarchy of needs.

Security Needs

Fundamental psychological or physical needs that include safety, health, and well-being.