Dissonance Research Resulted from Festinger's Skepticism About the Behaviorist Approach

question 102

Multiple Choice

Dissonance research resulted from Festinger's skepticism about the behaviorist approach. In recent years, new researchers have explored alternatives to dissonance explanations for social phenomena. These events illustrate __________.

• A) that behaviorist folk wisdom and dissonance folk wisdom are incorrect
• B) the influence of researchers' personal experiences in shaping their research questions
• C) that old theories can inspire new research
• D) the shortcomings of science as a cumulative enterprise

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Definitions:

Individualized Marketing Approach

A marketing strategy that involves tailoring products, services, and communications to meet the specific needs and preferences of individual customers.

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