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Your roommate is a case study in faulty and biased social thinking.You've just read Chapter 3, and you notice his inappropriate use of schemas and judgmental heuristics.How might you combat these troublesome tendencies?
Persuasive Communication
The ability to convey messages or information in a way that influences, convinces, or changes the behavior or beliefs of the audience.
Credible Communication
A form of communication that is both trustworthy and believable.
Expertise
Specialized skill or knowledge in a particular field, gained through education, training, or experience.
Relationships
The way in which two or more people or entities are connected to each other, influencing their behavior and actions.
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