Ken Participates in a Psychology Study Where He Has to Make

question 59

Multiple Choice

Ken participates in a psychology study where he has to make statements that are contrary to his thoughts and values.Then, the researchers reminded him of this inconsistency.Ken has participated in which of the following?

• A) a cognitive dissonance effect
• B) a justification of effort
• C) a rationalization induction
• D) a hypocrisy induction

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Definitions:

Trial Stage

A phase in product adoption or marketing where consumers are given the opportunity to try a product or service before making a purchase decision.

Hierarchy of Effects

A model in marketing that describes the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally the actual purchase.

Adoption

The process of starting to use something new or integrating a new idea, habit, or technology into use.

Sampling

The process of selecting a subset of individuals or items from a larger population for the purpose of making statistical analysis.