If You Are Constructing an Ad, a Basic Principle to Remember

question 55

Multiple Choice

If you are constructing an ad, a basic principle to remember is that you must __________.

• A) always construct your arguments carefully
• B) appeal only to viewers high in the need for cognition
• C) distract your audience because no one pays attention to arguments anyway
• D) try to ensure that your audience will pay attention to your ad