Research That Employs Split Cable Market Tests Involves

question 126

Multiple Choice

Research that employs split cable market tests involves

• A) surveys mailed to consumers to assess their purchasing patterns.
• B) inspections of sales records to see which products are purchased most.
• C) splitting a market into categories of "purchaser" and "non-purchaser."
• D) exposing some consumers to advertisements and others to nothing.

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Definitions:

Compulsions

Actions or thoughts repeatedly carried out by a person compelled by an obsession or by strict rules.

GAF

Global Assessment of Functioning; a numeric scale (0 to 100) used by mental health clinicians and physicians to subjectively rate the social, occupational, and psychological functioning of adults.

Axis 4

Refers to the classification in previous versions of the Diagnostic and Statistical Manual of Mental Disorders (DSM) that dealt with psychosocial and environmental problems affecting diagnosis, treatment, and prognosis.

DSM-IV-TR

The Diagnostic and Statistical Manual of Mental Disorders, 4th Edition, Text Revision; a 2000 update to the American Psychiatric Association's classification and diagnostic tool of mental disorders.