How Can Cognitive Dissonance Create Attitude Change? Why Isn't It

question 73

Essay

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?

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Definitions:

Repetition

The act of doing or saying something again multiple times, often for learning, emphasis, or effect.

Comprehend Difficult

The challenges associated with understanding complex concepts, texts, or problems.

Accessibility

The ease with which people can bring an idea into consciousness and use it in thinking.

Mere Exposure Effect

The phenomenon by which people tend to develop a preference for things merely because they are familiar with them.