Emerson's Boss Wants to Use Cognitive Dissonance to Sell a New

question 179

Multiple Choice

Emerson's boss wants to use cognitive dissonance to sell a new type of emergency cell phone. Emerson is not convinced that the campaign is going to be successful. What should Emerson tell his boss?

• A) Cognitive dissonance advertising is too expensive.
• B) Cognitive dissonance is not effective in changing people's attitudes and subsequent behavior.
• C) Cognitive dissonance techniques are difficult to implement on a mass scale.
• D) Cognitive dissonance has fallen out of favor with the advent of the computer as a model for human behavior.

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Definitions:

Middle Managers

Individuals within an organization who manage the work of subordinate staff and report to higher management.

Department Head

A managerial position responsible for overseeing all activities within a specific department, ensuring goals are met, and managing departmental resources and personnel.

Team Leader

A person who leads, guides, and manages a team, ensuring that objectives are met effectively and efficiently.

Middle Manager

A managerial position that falls between the senior executives and the operational level of an organization, typically overseeing the work of first-line managers.