Researchers Systematically Varied the Quality of Persuasive Communications That Advocated

question 181

Multiple Choice

Researchers systematically varied the quality of persuasive communications that advocated comprehensive exams for college students, and also varied the prestige of the communicator. These researchers found that when some students believed that their university was considering such examination, those students used the __________ route to persuasion, and were influenced by the __________.

• A) central; quality of the persuasive arguments
• B) central; prestige of the communicator
• C) peripheral; quality of the persuasive arguments
• D) peripheral; prestige of the communicator

Recognize the importance of problem-solving attitudes and optimism in professional success.

Identify and describe the three components of attitude.

Recognize and articulate the seven attitudes of highly valuable employees.

Understand the influence of the age of information on attitudes.

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Definitions:

Marginal Utility

The additional satisfaction or benefit received by consuming one more unit of a good or service.

Total Utility

The total satisfaction or benefit received by consuming a certain amount of goods or services.

Consumption

The use of goods and services by households, leading to the satisfaction of wants and needs.

Utility

A measure of satisfaction or pleasure that consumers derive from consuming goods or services.