The Best Evidence That Advertisements Do Work to Change Attitudes

question 78

Multiple Choice

The best evidence that advertisements do work to change attitudes and behaviors comes from

• A) people's reports of the influence ads have had on their purchasing.
• B) controlled laboratory experiments.
• C) split cable market tests.
• D) surveys of marketing executives.

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Definitions:

Gay Fathers

Men who identify as gay and have one or more children, through various means such as adoption, surrogacy, or previous heterosexual relationships.

Harassment

Behavior that disturbs or upsets, and it is characteristically repetitive. In the legal sense, it is behaviors that appear threatening or disturbing.

Same-sex Parents

Couples of the same gender who are raising children together.

Offending

The act of committing a crime or a breach of a rule or law.