Examlex
Explain what two conflicting norms operated in Stanley Milgram's classic obedience experiments. Also explain why one norm was more likely to be obeyed than the other.
Performance Risk
The perceived potential for a product or service to fail to meet expected performance standards, leading to customer dissatisfaction.
Functional Needs
The basic or practical needs that a product or service fulfills for the customer.
Affective Component
A component of attitude that reflects what a person feels about the issue at hand—his or her like or dislike of something.
Psychological
Pertaining to the mind or mental processes, affecting or involving the psychological state.
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