A Firm Focusing More on How to Provide Value to Customers

question 18

Multiple Choice

A firm focusing more on how to provide value to customers than on the physical product or production process is embracing a(n) ____ orientation.

• A)marketing
• B)quality
• C)external
• D)value

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Definitions:

Antibiotics

Chemical substances produced by certain microorganisms or synthesized, used to kill or inhibit the growth of bacteria and treat bacterial infections.

Phagocytes

Cells responsible for defending the body by absorbing dangerous foreign materials, bacteria, and cells that are either dead or in the process of dying.

Monocytes

A type of white blood cell that plays a key role in the immune response, capable of differentiating into macrophages and dendritic cells.

Macrophages

A type of white blood cell part of the immune system, involved in the detection, phagocytosis, and destruction of bacteria and other harmful organisms.