Asking Consumers What They Think About a Possible Brand Name

question 41

Multiple Choice

Asking consumers what they think about a possible brand name for a new product is an example of which type of research?

• A)product research
• B)promotion research
• C)product testing
• D)concept testing

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Definitions:

Undesirable Constructs

Negative or harmful mental models or beliefs that can influence individuals' perceptions and behaviors in adverse ways.

Fictitious Person

An imaginary or non-existent individual often created for storytelling, simulation, or conceptual purposes.

Fixed Role Therapy

A therapeutic approach where clients are encouraged to adopt and act out roles that differ from their typical behavior.

Client-Centered

A therapeutic approach where the counselor provides support and empathy, enabling the client to lead the conversation and discover their own solutions.