The Practice of Using Databases to Promote One-To-One Relationships with Customers

question 29

Multiple Choice

The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called:

• A)zoned marketing
• B)target marketing
• C)database marketing
• D)electronic marketing

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Definitions:

Price Discrimination

A pricing strategy where identical or very similar goods or services are sold at different prices by the same provider in different markets or to different buyers.

Willingness to Pay

The highest price a consumer is prepared to pay for a good or a service.

Rule of Reason

A legal doctrine used in antitrust law that evaluates the restrictive practices of a business by considering the purpose of the practice and its effect on competition.

Sherman Act

A landmark federal statute in the field of United States antitrust law passed in 1890 to outlaw monopolistic business practices.