Who Provides Data Access Directly to the End Consumer for a Fee

question 27

Multiple Choice

Who provides data access directly to the end consumer for a fee?

• A)content providers
• B)data wholesalers
• C)search engine sites
• D)data retailers

Understand the importance of marketing research for small businesses and its role in responding to competition and changing conditions.

Differentiate between internal and external influences on consumer behavior.

Understand the concept of primary, secondary, and tertiary data within marketing research.

Comprehend the role of marketing research in product development and future planning.

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Definitions:

Drive Theories

Psychological theories that explain motivation as being driven by the need to fulfill basic biological needs, such as hunger or thirst.

Biological Drives

Innate impulses that drive behavior and ensure survival, such as hunger, thirst, and the need for sleep.

External Rewards

Benefits or incentives provided by an external source, such as money, praise, or awards, that motivate behavior.

Biological Drives

Innate impulses that direct or motivate behavior, such as hunger, thirst, and the drive for sex.