Marketing Research Directors Typically ____

question 54

Multiple Choice

Marketing research directors typically ____.

• A)spend more time in meetings and managing than actually conducting research
• B)find that companies place great importance on marketing research
• C)have extensive opportunities to engage in research themselves
• D)can expect average salaries of over $250,000 a year

---

Definitions:

IQ Score

A measure of a person's intelligence as indicated by an intelligence test, relative to the average for people of the same age.

Heritability Estimates

Statistical calculations that attempt to measure how much of the variation in a trait within a population can be attributed to genetic differences among individuals.

Fraternal Twins

Twins that develop from two different eggs fertilized by two different sperm, resulting in siblings that are genetically distinct.

Identical Twins

Twins that develop from a single fertilized egg, sharing 100% of their genetic material and often used in studies to explore the nature vs. nurture debate.