Which Approach to Probing Asks Respondents to Compare Differences Between

question 52

Multiple Choice

Which approach to probing asks respondents to compare differences between brands at different levels?

• A)interrogating
• B)elaborating
• C)linking
• D)laddering

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Definitions:

Desired Exchange System

A conceptual framework focusing on the anticipated benefits and costs within interpersonal relationships or transactions.

Eliminating Negative Responses

A therapeutic goal or process where negative reactions, behaviors, or emotions are reduced or removed, often through techniques like counter-conditioning or cognitive-behavioral therapy.

Contingency Management

A behavior modification technique where certain behaviors are reinforced by rewards or punishments.

Positive Reinforcement

A behavioral strategy employing rewards or positive outcomes to increase the likelihood of a desired behavior being repeated.